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![]() ![]() You can share stories about your customers or your brand instead of directing them to your website. This is also another way to use Facebook for storytelling. Tell a story by creating a long Facebook post To do it, you need to sequence your ads, for instance, you can present your brand on your first ad, share something about your brand on the second ad and insert a call-to-action on the next ad. Note that when you storytelling using Facebook ads, you not only entertain your audience but also raise the chances of conversions. Facebook adsįacebook ads have been used mostly for conversion purposes by many brands however, you can use them differently. You can create a Facebook photo album to share a visual story of the origin of your brand or a story of yourself or your client using your product. Design a Facebook photo albumĪ picture is worth a thousand words and so if you use many pictures you can share several thousand words. You could share some tips or engage your prospects in a question and answer session. In this case, you can go live on Facebook to share a story of a product or service you are launching, share stories of your existing ones and allow your audience to contribute to your stories. Note that to be effective in storytelling, you need to be genuine. Going live on Facebook makes your brand to look real as you engage with your prospects. In this case, you can share a short story about your brand. Nevertheless, you can be creative enough to tell a story in a short video. ![]() Note that Instagram can only allow users to create short stories up to 60 seconds long. You can use Instagram videos to tell short stories. The two ways a helpful if you want to increase your brand’s exposure through storytelling on Instagram.Ĭurate a 30 or 60-second video on Instagram You can utilize several photos in a slideshow or tell a story in form of a video. Instead of using static ads, you can use other ways on Instagram to show ads. You can use three or 5 images to create the image on your profile and when you do it well, it can be a very compelling story.You can use Instagrids to create the huge image, however, other tools like Photoshop or Sketch can also do that for you. In this case, you need to use multiple posts to design a large image that you can use on your Instagram profile. Use your Instagram profile to share a visual story This will make it possible for prospects to find you easily when they search for the trending #hashtags that you are tied into. Twitter allows users to create their own #hashtag, so, you can also create your own Instagram #hashtag that can relate to a trending one. #hashtag is a tool that is used by all major social media channels, Instagram being one of them. You can combine images and short videos of yourself having a conversation or design graphics with the help of some graphics creators such as Canva. To post Instagram stories, you will need to use your recent blog post and convert it into a series of compelling stories. Instagram does not limit users on the number of stories to be shared per day however, posting 10 stories about your brand per day can make a huge difference when it comes to increasing your brand-customer engagement. Instagram Utilize a series of Instagram stories In fact, it is the best way to provide your prospects with the information they are looking for like your brand’s history, your employees and what your prospects can get from you.īelow are ways you can use social media for storytelling to boost your brand engagement with your prospects. ![]() Telling stories about your brand, employees and your loyal clients through social media makes your brand to have a voice and individuality. This is a crucial aspect that brands can take advantage of to survive on numerous platforms such as Instagram, Twitter, and Facebook. It has a never-ending history as a crucial means of communication, but currently, brands are using it as a marketing tool to attract attention and gain prospects.įor brands to get the most out of social media, they must implement the art of storytelling in their marketing effort. Storytelling has been used to communicate information and convey meaning for a long period of time. Can social media be used to tell stories when it comes to marketing? In this post, we will compile some of the creative ways to use three social media channels for storytelling. ![]()
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